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Contact: George Dorsey



Gen-X Muscle tailors nutritional products to address nutritional deficiencies in high risk Communities.

ATLANTA, Georgia., November 21, 2019--Through its research, Gen-X Muscle found that Vitamin D deficiency and lactose intolerance prevented African Americans, women and individuals living in low-light environments, from reaching higher levels of health.

Data from the National Health and Nutrition Examination (NHANES) Survey estimates that 53-76% of African Americans located in Southern states are Vitamin D deficient. In other parts of America, the results were similar. Other organizations such as the American Diabetes Association, the U.S. Department of Agriculture Human Nutrition Research Center on Aging, report similar results. 

“I really want to fill a gap that exist within the nutrition industry by helping those who are high risk,” said George Dorsey, professional athlete and CEO of Gen-X Muscle. “Having been in and associated with this industry for 30 years, I found that no other company was interested in addressing these issues.”

Vitamin D deficiency is linked to type 2 diabetes, rickets, hormonal imbalances (estrogen, cortisol, and testosterone), certain cancers, bone decay, muscle weakness, and other ailments.  Vitamin D is also important for the absorption of calcium and the protection against other chronic conditions such as cardiovascular disease, and some cancers. 

In order to help high risk communities to address these nutritional deficiencies, Gen-X Muscle, a sports nutrition company, has re-designed its high-quality nutritional products, specifically its 100% hormone free Whey Isolate Protein, by adding 1,000 and 2,000 International Units (IU’s) of Vitamin D3 and 500 mgs of Calcium to its five-star rated, low lactose protein.  This exceeds the daily recommended value by 200% and 400%, respectively and meets 40% of the daily intake for Calcium.

Research has confirmed that a high-quality Whey Isolate, Vitamin D3, and calcium make a powerful combo to combat muscle loss and bone density issues.