About us

Our Company Values​


We will always strive for excellence in our services and products that we offer to our customers. 

​       Quality            

We believe in providing our customers with quality products and quality services.  We want our customers to know they are getting the best. 


         We will strive to what is right, not what is trendy or fashionable. Our reputation depends on it. 


We want you to know everything about the products or services that we offer.  If you can't find the information that you are looking for....just ask us.  

A Word from our CEO

  George Dorsey Gen-X Muscle

     George Dorsey Jr., Ec., MBA

  • IFBB Pro Athlete-Men's Physique
  • American College of Sports Medicine Certified
  • National Academy of Sports Medicine Certified Weight Loss Specialist
  • Author, "The Owner's Manual for Health and Fitness"
  • Fitness Tech Consultant
  • Advisory Board Member (Fitness Tech)-Skulpt Inc.
  • Retired United States Air Force-Major

George has been in the health and fitness industry for over 30 years.  As an author, Pro athlete, Division 1 football player, and Fitness Tech consultant/advisory board member, George has served this industry well and has avast a plethora of knowledge and experience throughout his years.  Some of his major accomplishments include helping to launch a multi-million dollar fitness tech product, as a consultant/advisory board member with Skulpt Inc., which is currently sold at Best Buy and Dick's Sporting Goods.  However, George's biggest passions involve helping others to reach their best athletic, health and fitness goals.  This is why he launched Gen-X Muscle!  George has been using organic ingredients to increase athletic performance before supplements became popular.  George has been building muscle naturally for over 30 years.   As an athlete George has been able to maximize his body's natural potential with the use of custom designed organic ingredients.  Using a mixture of organic ingredients including various versions of Creatine, as a 100% natural athlete, George has been able to achieve a 530lbs bench press, 650lbs squat, 44" vertical leap and 4.5 sec 40 yard leap.  Having improved on his formula based in new science and research, George even after hitting 48 years old, is still able to achieve many of the personal bests he achieved 20 years prior.

As an Author, George wrote the, "Owner's Manual to Health and Fitness" a step by step guide which details physiological and biological information about the human body and health and also provides information on how to develop your own fitness and nutrition plans.  

George took his knowledge and experience to a GMP-approved national laboratory and worked with his partners to perfect Gen-X Muscle's muscle building products. 

He has been sharing his knowledge and practical experience with others and has helped thousands to achieve their athletic and fitness goals.