From our WŌK Collection highlighting social awareness.
What is WŌK? WŌK is the state of being Socially and Mentally Energized. WŌK has a long and storied history. When Melvin Kelley coined the phrase, "If You're Woke you Dig it" in 1962, he resurrected the term "woke" from it's 1940's birthdate. The term "woke" was used by Black Americans as a political term to be aware of issues of social justice and racial justice. Since these times, recent artist like Childish Gambino and Erykah Badu, and Earl Sweatshirt have put forth efforts to keep this meaning alive. As a sports nutrition company, this is our effort to do the same, WŌK.
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